About Us
Long White Cloud Watches or LWC Watches for short is a New Zealand based and owned watch company. Founded in late 2021, we strongly believe in having a unique spirit. Thus we have set out to offer our customers an option to customise their watch to their desired specifications, allowing them to fully express themselves for who they are. Anything from the dials, bezels, cases, bracelets and casebooks can be customised. Engravings on the casebook are also available too, This will allow you the customer, to fully design your own personal and unique timepiece.
All our watches are paired with an NH35 automatic movement by Seiko. Automatic watches do not rely on batteries to operate, rather they use kinetic energy to power the watch. This movement can be wound either by winding the crown or alternatively, just simply wearing it. The rotor in the movement moves along with the watch when you move your wrist during everyday tasks. This then winds the mainspring, which supplies the watch with power. The best part of automatic movements is that you won’t ever have to go through the hassles of getting your watch batteries changed.
The inspiration for the name “Long White Cloud” comes from the famous name that New Zealand is referred to. “Land of the Long White Cloud” This is a translation from the Maori name for NZ, Aotearoa. The name suits the country as it has two main islands that stretch out lengthways which make them appear like a cloud. The two islands are shielded by tall mountain ranges too where white clouds can be seen. This name also refers to the various cloud formations which helped the early Polynesian navigators and settlers find the country.
