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Long White Cloud Watches

Select from a wide range of various parts to design your own unique timepiece

Engineered For Eternity

Long White Cloud Watches (LWC Watches for short) is a proudly New Zealand-based and owned watch company. We believe that every individual has a unique spirit, and our mission is to help you express yours. That’s why we offer fully customizable watches, allowing you to create a timepiece that truly reflects your personal style and story.

What Our Customers Say!

 “I bought this watch a couple months ago. Was after a dressy watch which could be used in formal occasions. Safe to say, this is one of the best watches I have purchased. Looks and feels classy on my wrist. Awesome that a small business here in NZ is doing this. Would definitely recommend to people who are looking for a watch for formal occasions.”

Rated 5 out of 5
Angus Cheung

“Bought this watch after quite some research, decided to treat myself. I love the smoother ticking second hand paired with the black dial. The robust seiko movement paired with the timeless silhouette has made this my go to day to day watch, able to handle a few knocks and can be dressed up or down. Support your local.”

Rated 5 out of 5
Jackson

An attractive, well-built timepiece that was surprisingly affordable. It is refreshing to own a watch sold by a NZ owned company. LWC has great customer service. Received the watch in a well packaged parcel. Thank you LWC!.

Rated 5 out of 5
Sebastian H
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on your first order, especially for you 🎁

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Free Shipping

on your first order, especially for you 🎁

Sign up to receive your exclusive free shipping code and keep up to date on our latest watches & offers!

We don’t spam! Read our privacy policy for more info.

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